Knowledge base
Plain-English definitions of outreach terms.
Lead generation is the process of attracting and qualifying potential customers, then turning their interest into pipeline. Here is what it means in B2B.
Cold outreach is the practice of initiating contact with prospects who haven't engaged with you yet, across email, LinkedIn, and other channels.
Multichannel outreach reaches the same prospect across several channels in one coordinated sequence, then lands every reply in a single inbox.
Sales automation is software that runs repetitive sales work: multi-channel outreach, reply handling, and CRM updates, so reps focus on conversations.
A sales funnel is the staged path a prospect follows from first awareness to a closed deal. Here is what each stage means and how to run one.
Inbound vs outbound, defined: inbound pulls prospects to you with content; outbound reaches them directly. Here is the difference, with examples and when to use each.
An MQL is a lead marketing judges ready for nurture; an SQL is a lead sales has vetted as ready to pursue. Here is how they differ.
A lead magnet is a free resource you offer in exchange for someone's contact details. Here is what it is, why it works, and how to follow up.
