Woodpecker Pricing (2026): Plans, Costs, and What You Actually Pay

Woodpecker pricing is built around one number: how many new prospects you contact each month. Instead of charging per user, Woodpecker charges per contacted prospect, starting at roughly $4.80 per 100 prospects on monthly billing, with named tiers (Starter, Growth, Scale, Max) that simply reflect higher prospect volumes. Email accounts and team members are unlimited on every plan, but LinkedIn, integrations, and extra warm-up slots are paid add-ons. Prices change often, so always confirm live figures on Woodpecker's pricing page before you budget.

How does Woodpecker pricing actually work?

Woodpecker uses a usage-based model rather than fixed seats. Your bill is driven by the number of contacted prospects you add to campaigns in a given month. Every new person you reach counts against that monthly allowance, and the published base rate sits around $4.80 per 100 contacted prospects on monthly billing, with annual billing advertised at roughly a third less.

The named plans you see referenced online (Starter, Growth, Scale, Max) are essentially labels for points along that slider. Starter covers small volumes near 500 prospects a month; Growth and Scale step up into the tens and hundreds of thousands; Max is a custom enterprise tier. Because the headline plans map to volume rather than features, the cleanest way to read Woodpecker's pricing is: pick a monthly prospect ceiling, then add the channels and integrations you need on top.

For a side-by-side look at how this stacks up against a multi-channel CRM, see our Klovis vs Woodpecker comparison.

What are Woodpecker's pricing plans and tiers?

Across Woodpecker's current and recently published pricing, the structure breaks down into a free trial plus four volume tiers. Exact numbers drift between billing cycles and regions, so treat the ranges below as a planning guide and verify the live page.

Plan	Approx. monthly price	Contacted prospects / month	What it's for
Free trial	$0 (time-limited)	~50	Test full features before paying. No credit card required.
Starter	~$24-$29	~500	Solo senders and freelancers running modest cold email.
Growth	~$84-$126+ (scales)	~10,000+	SMB teams that need more volume, A/B testing, and campaign logic.
Scale	~$188-$903+ (scales)	~100,000+	High-volume outbound teams and agencies.
Max	Custom (reported $6,666-$9,999)	Unlimited / very high	Enterprise sending with a dedicated account manager.

The gap between the low and high ends of each range reflects how much Woodpecker's price moves with volume and with annual versus monthly billing. The slider, not the tier name, decides your number.

It is worth understanding why third-party reviews quote such different figures for the same plan. Some sources price the entry point at $20-$24 on annual billing, others at $29 on monthly billing, and the Max tier has been reported anywhere from roughly $6,666 to $9,999 per month depending on the configuration quoted. None of these are wrong; they are different points on a continuous pricing curve captured at different moments. When you budget, the only number that matters is the one Woodpecker's live slider returns for your exact prospect volume and billing cycle.

How does annual versus monthly billing change the cost?

Woodpecker advertises a substantial discount for annual commitments, typically described as around a third off the monthly rate. At the Starter level that difference is a few dollars and rarely decisive. At Growth and Scale, where the monthly figure runs into the hundreds, committing annually can save a meaningful amount over a year.

The trade-off is flexibility. Cold email volume is rarely flat: campaigns ramp, pause for holidays, and surge around launches. If your contacted-prospect count swings month to month, monthly billing lets you scale the slider down in quiet periods, while an annual commitment locks you into a ceiling you may not always use. A practical rule is to commit annually only to the volume you are confident you will use every month, and to absorb spikes on top of that rather than padding the annual baseline. Teams running predictable, steady outbound get the most from annual pricing; teams in a testing or early-traction phase usually keep more optionality on monthly.

What's included in every Woodpecker plan?

One genuinely friendly aspect of Woodpecker's pricing is that several things are unlimited regardless of tier. That keeps the model simple for teams that add mailboxes or collaborators frequently.

• Unlimited email accounts — connect as many sending mailboxes as you want without per-seat email fees.
• Unlimited team members — no per-user license; one person can manage multiple campaigns.
• Catch-all email verification — included so you can validate addresses before sending.
• A/B testing — test multiple message versions (Woodpecker advertises up to five variants).
• Condition-based campaigns and an AI email writer — branching logic and drafting help on the higher tiers.
• A set number of warm-up slots — a few are included, with more available as a paid add-on.

This is a fair, transparent base. The nuance is that Woodpecker is fundamentally a cold email tool, so the included features are email-centric. Reaching prospects on LinkedIn, syncing to other systems, or running an agency panel are all separate line items.

What add-ons and hidden costs should you budget for?

The headline price rarely equals the final bill. Woodpecker's add-ons are reasonably priced individually, but they stack quickly once you move beyond pure email.

• LinkedIn outreach — roughly $29/month per LinkedIn account. If multi-channel matters to you, this is the add-on that changes the math the most.
• Integrations / API access — around $20/month to connect Woodpecker to your other tools.
• Extra warm-up slots — about $5/month per additional email account beyond the included slots.
• Agency panel — roughly $27/month per active client for agencies managing multiple accounts.
• Lead Finder credits — sold in packs (for example, around $10 for 500 credits) on top of any free credits.

For a team that wants email plus LinkedIn plus integrations, the effective monthly cost can land well above the advertised Growth or Scale number. When you compare Woodpecker pricing to alternatives, compare the configured cost, not the sticker price. Our Woodpecker pricing guide is the page to bookmark for that running total.

A worked example makes the stacking concrete. Suppose a five-person agency runs cold email to about 10,000 prospects a month (Growth territory), wants LinkedIn outreach from three accounts, needs API access to push replies into another system, and manages four client sub-accounts through the agency panel. The base Growth volume might be roughly $126/month, but three LinkedIn accounts add about $87, integrations add about $20, and four agency clients add about $108. The configured monthly cost is closer to $340 than to the $126 headline. None of those add-ons are unreasonable individually; the point is simply that the advertised plan price is a floor, not a forecast.

Is Woodpecker worth the price for cold email?

If your motion is purely email-based cold outreach, Woodpecker is a credible, focused choice. The per-prospect model is honest, the unlimited mailboxes and seats are a real advantage for small teams, and the included verification and A/B testing cover the fundamentals of a cold email workflow.

Where the value question gets harder is reach and follow-through. Woodpecker is an email-first tool, so anything beyond the inbox (LinkedIn, WhatsApp, Instagram DM, Telegram) either costs extra or simply isn't there. And because it is built around sending, it does not double as a CRM: managing replies, contacts, and deals in one place generally means bolting on another product and paying for an integration. For email-only teams that already own a CRM, that trade-off is fine. For teams that want one system to reach people, capture every reply, and run the deal, the total cost and tool sprawl add up.

There is also a value-per-channel angle worth weighing. A contacted prospect on Woodpecker is, by design, an email touch. Buyers increasingly respond on the channel they prefer, and a single email-only attempt leaves the prospects who would have replied on LinkedIn or WhatsApp untouched. Paying per email-contacted prospect while reaching each person on only one channel can mean a higher effective cost per actual conversation than the per-prospect rate suggests. That is not a knock on Woodpecker's accuracy or honesty as a cold email tool; it is a reminder that the right cost metric is cost per reply or cost per booked meeting, not cost per email sent.

How does Woodpecker pricing compare to Klovis?

Klovis is a multi-channel outreach CRM. The pricing comparison is less about a cheaper number and more about what a single subscription covers. Woodpecker prices a cold email engine; Klovis prices an end-to-end outreach and revenue workflow.

With Klovis, sequenced campaigns run across LinkedIn, email (Gmail, Outlook, IMAP), WhatsApp, Instagram DM, and Telegram from your team's own connected accounts, so multi-channel is native rather than a per-account add-on. Every reply from every channel lands in one unified inbox, assigned and attributed. A self-updating CRM keeps people, companies, and deals current without manual data entry, and event-triggered workflows turn replies and no-responses into automated follow-up and booked meetings. The practical effect is that the line items Woodpecker charges separately for (LinkedIn, integrations, a CRM to hold the results) are part of the core product.

If you are weighing the two, read the full Klovis vs Woodpecker breakdown, browse Woodpecker alternatives, or see how Klovis stacks up against other tools on our comparisons hub.

How can you keep your Woodpecker bill predictable?

Because Woodpecker bills on contacted prospects plus add-ons, a few habits keep costs from drifting.

1. Right-size the prospect slider. Set your monthly ceiling to realistic volume, not aspirational volume. The plan name follows the slider, so the slider is what to manage.
2. Choose annual billing if your volume is stable. Woodpecker advertises roughly a third off for annual commitments, which is meaningful at higher tiers.
3. Audit add-ons quarterly. LinkedIn accounts, extra warm-ups, and per-client agency fees are the most common reasons a bill creeps up.
4. Count the cost of the tools around it. If you also pay for a CRM, a LinkedIn tool, and integration middleware, compare that combined spend against a single multi-channel platform before you renew.

Who is Woodpecker pricing the best fit for?

Woodpecker's pricing rewards a specific profile. It is a strong fit for solo founders, freelancers, and lean SMB teams whose outbound is email-first and whose prospect volume is predictable enough to size the slider accurately. The unlimited mailboxes and seats remove two of the most common surprise costs in this category, and the included verification and A/B testing mean the entry tier is genuinely usable rather than a stripped-down teaser.

The fit weakens as your motion gets more multi-channel and more revenue-focused. Once you need consistent LinkedIn and messaging-app outreach, a shared inbox for replies, and a CRM that holds the resulting contacts and deals, Woodpecker's per-prospect base plus a row of add-ons starts to resemble a small stack of subscriptions rather than a single price. At that point the honest question is not whether Woodpecker is cheap, but whether several specialized tools cost less than one platform that does the whole job. Run the numbers for your real configuration, including the tools you would keep around Woodpecker, and compare that total against a consolidated multi-channel outreach CRM before you commit to a term.

FAQ

How much does Woodpecker cost per month?

Woodpecker starts around $24-$29 per month for roughly 500 contacted prospects on the Starter tier, and scales up through Growth and Scale into the hundreds of dollars per month as your prospect volume rises. The enterprise Max tier is custom-quoted and has been reported in the thousands per month. Because pricing is volume-based and changes periodically, confirm current numbers on Woodpecker's pricing page.

Does Woodpecker charge per user or per email account?

Neither. Woodpecker's pricing is based on the number of contacted prospects you add to campaigns each month. Email accounts and team members are unlimited on all plans, which is unusual and helpful for small teams that run many mailboxes.

Does Woodpecker have a free trial?

Yes. Woodpecker offers a time-limited free trial (its published length has ranged from 7 to 14 days) that includes full features and around 50 contacted prospects, with no credit card required. Check the current offer when you sign up.

What does Woodpecker cost extra for?

Common paid add-ons include LinkedIn outreach (about $29/month per account), integrations or API access (around $20/month), additional warm-up slots (about $5/month each), and an agency panel (roughly $27/month per active client). These stack on top of the base per-prospect plan.

Is Woodpecker a CRM?

No. Woodpecker is an email-first cold outreach tool, not a CRM. Managing contacts, deals, and replies typically requires integrating a separate CRM. A platform like Klovis combines multi-channel outreach, a unified inbox, and a self-updating CRM in one product, so replies become pipeline without extra tooling.

All figures are based on publicly reported pricing as of June 2026 and are approximate. Woodpecker updates its pricing periodically; always verify current plans and add-on costs on Woodpecker's official site before purchasing.