La Growth Machine Pricing (2026): Plans, Costs & What You Get

A clear, current breakdown of La Growth Machine pricing, what each plan includes, and how the per-identity model adds up as you scale.

Klovis Team · June 17, 2026 · 6 min read · Guide

La Growth Machine pricing is built on a per-identity model with three published plans: Basic at around €60 per identity per month, Pro at around €120, and Ultimate also at around €120, plus Agency and custom tiers. An "identity" is one outreach persona tied to a LinkedIn and email account, so the headline number is what you pay for a single seat, not your whole team. Prices and currency vary by region and change over time, so confirm the latest figures on the vendor's pricing page before you budget.

How much does La Growth Machine cost?

As of mid-2026, La Growth Machine lists three core plans charged per identity per month. Basic runs about €60 and covers LinkedIn and email with 250 enriched leads a month. Pro is roughly €120 and adds phone calls as a channel plus 400 enriched leads. Ultimate sits at about €120 too, adding X (Twitter) outreach, 1,000 enriched leads, and CRM sync.

Annual billing is advertised as two months free, and there is a 14-day free trial. Because billing is per identity, the real monthly cost depends on how many personas you run. Two Pro identities is roughly €240 a month, four is closer to €480, before any lead-enrichment overages. The table below summarizes the published tiers.

La Growth Machine pricing plans at a glance

PlanPrice (per identity / month)ChannelsEnriched leadsBest for
Basic~€60LinkedIn, Email250 / monthSolo founders and small teams starting outreach
Pro~€120LinkedIn, Email, Calls400 / monthGrowing sales teams wanting multichannel and A/B testing
Ultimate~€120LinkedIn, Email, X, Calls1,000 / monthTeams that need CRM sync and higher enrichment volume
Agency / CustomCustom (min. ~6 identities)All channelsCustomAgencies managing multiple client accounts
Free trial€0 for 14 daysMost featuresTrial limits applyEvaluating before committing

Figures reflect publicly listed pricing in 2026 and may be shown in USD in some regions. Always verify current numbers directly with the vendor.

What is included in each La Growth Machine plan?

The plans are stacked: each higher tier inherits everything below it and adds channels, volume, and integrations. Basic gives you LinkedIn and email sequences, waterfall email enrichment, an AI writing assistant, and AI-generated voice messages, with up to three identities and three team members.

  • Pro adds phone calls as a step, custom workflows, a multichannel inbox, A/B testing, advanced integrations, Slack notifications, and more team seats.
  • Ultimate adds X (Twitter) outreach, raises enrichment to 1,000 leads a month, and unlocks HubSpot and Pipedrive sync, CRM enrichment, and workflow triggers.
  • Agency and custom plans target teams running outreach for multiple clients from one dashboard.

The practical takeaway: most of the genuinely useful automation and CRM features live in Pro and Ultimate, so the entry price is rarely the price most teams actually pay.

What do you actually get on the Basic plan?

Basic is the entry point and it is genuinely usable, not a stripped trial. You get two-channel sequencing across LinkedIn and email, the visual campaign builder, ready-made campaign templates, and the AI writing assistant that drafts message variants from a prospect's profile. It also includes waterfall email enrichment, which queries multiple data sources in sequence to find and verify a business email, plus access to the built-in company database.

The limits are what define Basic: 250 enriched leads per month, up to three identities, and three team members. There are no phone-call steps, no custom workflows, and no CRM sync. For a solo founder or a two-person team validating an outbound motion on LinkedIn and email, Basic at roughly €60 per identity covers the essentials. The moment you want calls, deeper automation, or a real CRM connection, you are looking at Pro or Ultimate.

When is the Pro plan worth the jump?

Pro roughly doubles the per-identity price to about €120, and the upgrade is mostly about automation and team scale rather than raw channels. The headline additions are phone calls as a sequence step, custom workflows, a multichannel inbox for managing replies, A/B testing on messages, advanced integrations, and Slack notifications. Enriched-lead volume rises to 400 per month and the included team seats jump to 25.

Pro is the realistic tier for most growing sales teams, because A/B testing and custom workflows are where you actually improve reply rates. The caveat is the per-identity math: if four reps each run their own identity, Pro is roughly €480 per month before any enrichment overages. That is reasonable for a focused LinkedIn-plus-email-plus-calls motion, but it is worth modeling against your full team size before you commit, especially if you expect to add reps through the year.

What does Ultimate add over Pro?

Ultimate is priced similarly to Pro per identity but unlocks the features that matter at scale. It adds X (Twitter) as an outreach channel, raises enriched leads to 1,000 per month, and removes the caps on identities and team members. The defining additions are on the data side: native HubSpot and Pipedrive sync, CRM enrichment, and workflow triggers that fire actions based on CRM changes.

If your revenue operations already live in HubSpot or Pipedrive, Ultimate is the tier that keeps outreach activity and CRM records in step without manual exports. It also typically includes higher-touch support and, at larger identity counts, a dedicated outreach strategist. For teams without an external CRM, much of Ultimate's value is the higher enrichment ceiling and the extra channel, which may or may not justify the step up depending on how much you prospect.

How does the per-identity pricing model add up?

The per-identity model is the single biggest thing to understand about La Growth Machine pricing. You are not buying one subscription for your company; you are buying one subscription per outreach persona. A five-person sales team that each sends from their own LinkedIn and email accounts needs five identities.

On Pro, that is roughly €600 a month before enrichment. If your included enriched leads run out, full enrichment is listed around €5 per lead and lead-data-only around €1 per lead, so heavy prospecting can add a meaningful variable cost on top of the seat price.

This is normal for tools priced around sending identities, but it means your real budget scales with headcount and prospecting volume, not with a flat platform fee. Model it across your whole team before comparing it to a per-workspace tool like Klovis. See our Klovis vs La Growth Machine comparison for a side-by-side on pricing structure and features.

What does La Growth Machine cost as you scale a team?

Because pricing is per identity, the only honest way to budget is to multiply by your number of active personas and add expected enrichment. The scenarios below use the published Pro rate of roughly €120 per identity and assume monthly billing; annual billing trims about two months off each figure.

  • Solo founder, 1 identity (Pro): ~€120 per month, plus enrichment if you exceed 400 leads.
  • Small team, 3 identities (Pro): ~€360 per month before overages.
  • Growing team, 5 identities (Pro): ~€600 per month, a common point where teams reassess total stack cost.
  • Larger team, 10 identities (Ultimate): ~€1,200 per month, plus the value of any CRM seats you are already paying for separately.

These numbers are tool subscription only. They do not include your existing CRM, a separate scheduling or meeting tool, or any inbox you bolt on to manage replies that fall outside the supported channels. When you compare against an all-in workspace, total cost of ownership is the fairer yardstick than the per-identity sticker price.

Are there hidden or variable costs to watch?

La Growth Machine is transparent about its tiers, but a few costs are easy to under-budget. The biggest is lead enrichment overage. Each plan includes a fixed number of enriched leads, and once you pass it, full enrichment is listed around €5 per verified lead with data-only enrichment around €1. High-volume prospecting can quietly exceed the plan price.

  • Enrichment overages: the variable cost that scales with prospecting volume, not headcount.
  • Plan upgrades for one feature: if you need calls, workflows, or CRM sync, you jump a whole tier across every identity, not just for the rep who needs it.
  • External CRM seats: Ultimate syncs to HubSpot or Pipedrive, but those subscriptions are separate and often the larger line item.
  • Reply management beyond supported channels: if prospects answer on channels the tool does not cover, those conversations live somewhere else.

None of these are unusual, but together they explain why the effective monthly cost often lands well above the headline per-identity figure.

Is La Growth Machine worth the price?

For teams whose outbound motion is primarily LinkedIn plus email with calls, La Growth Machine is a capable, well-regarded multichannel tool, and the enrichment and AI-assist features add real value. The pricing is fair for that scope, especially on annual billing.

Where it gets expensive is breadth and scale. If you want more channels (WhatsApp, Instagram DM, Telegram), a single inbox that captures every reply, and a CRM that turns those replies into deals, you end up paying per identity and stitching together other tools. That total cost, plus the integration overhead, is where many teams reassess. Read our take on how to think about La Growth Machine pricing in context alongside the rest of your stack.

How does Klovis pricing and value compare?

Klovis is a multi-channel outreach CRM built around a different center of gravity. Instead of optimizing a per-identity sequencer, Klovis runs sequenced outreach across LinkedIn, email (Gmail, Outlook, IMAP), WhatsApp, Instagram DM, and Telegram from your team's own connected accounts, then lands every reply in one place.

The value order is deliberate: multi-channel reach from real accounts, then a unified inbox that captures every reply across every channel, then a self-updating CRM with contacts, companies, and deals, then event-driven workflows that can send outreach and book meetings, and finally pipeline built straight from replies. Where La Growth Machine focuses on getting messages out, Klovis is designed around what happens after someone responds.

  • Channels: Klovis adds WhatsApp, Instagram DM, and Telegram on top of LinkedIn and email, so you reach prospects where they actually answer.
  • Inbox: every reply from every channel arrives in one unified inbox, assigned and attributed, ready to action.
  • CRM and deals: people and companies update themselves, and replies convert into pipeline without exporting to a separate CRM.
  • Workflows: event triggers (record created or updated, tag added, field changed, reply, or no-response) automate follow-up and meeting booking.

Compare the full feature and pricing picture on the Klovis comparisons hub, or see current Klovis plans on the Klovis pricing page.

Which plan should you choose?

Pick based on channels and scale, not the headline price:

  1. Just testing LinkedIn + email outreach? La Growth Machine Basic, or the free trial, is a low-commitment way to start.
  2. Running a real multichannel motion with calls and want workflows? Pro is the realistic tier, and the per-identity cost starts to matter as you add reps.
  3. Need CRM sync and high enrichment volume? Ultimate, with budget for enrichment overages.
  4. Want broad channel coverage, one unified inbox, and a self-updating CRM in a single workspace? Evaluate Klovis against your full La Growth Machine total, including extra tools you would otherwise bolt on.

Frequently asked questions

How much is La Growth Machine per month?

As of 2026, La Growth Machine is roughly €60 per identity per month for Basic, around €120 for Pro, and around €120 for Ultimate, billed per identity. Annual billing is advertised as two months free. Confirm current pricing with the vendor, as figures and currency vary by region.

Does La Growth Machine have a free plan?

There is no permanent free plan, but La Growth Machine offers a 14-day free trial with access to most features. Custom sequences are typically excluded from the trial.

What is an "identity" in La Growth Machine pricing?

An identity is a single outreach persona linked to a LinkedIn account and an email account. Pricing is charged per identity, so a team with five reps sending from their own accounts needs five identities, and the monthly cost scales accordingly.

Are there extra costs beyond the subscription?

Yes. Each plan includes a set number of enriched leads per month. Beyond that, full enrichment is listed around €5 per lead and lead-data-only around €1 per lead, so heavy prospecting adds a variable cost on top of the per-identity fee.

How does La Growth Machine pricing compare to Klovis?

La Growth Machine charges per outreach identity and focuses on LinkedIn, email, and calls. Klovis is a multi-channel outreach CRM covering LinkedIn, email, WhatsApp, Instagram DM, and Telegram from your own accounts, with a unified inbox, self-updating CRM, and workflows. See the Klovis vs La Growth Machine comparison and the Klovis pricing page for current details.

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