Apollo Pricing (2026): Plans, Credits, and Real Costs

Apollo.io pricing in 2026 runs across four plans: Free ($0), Basic ($49/user/month annual), Professional ($79/user/month annual), and Organization ($119/user/month annual, minimum 3 users). The headline seat price is only part of the story, because Apollo charges separately for the credits you spend on data, exports, and mobile numbers. Prices and plan contents change often, so always confirm against Apollo's live pricing page before you buy.

How much does Apollo.io cost in 2026?

Apollo uses a hybrid model: a fixed per-seat fee plus a usage-based credit system. Billed annually, the four tiers are Free at $0, Basic at $49/user/month, Professional at $79/user/month, and Organization at $119/user/month with a three-seat minimum. Monthly billing costs roughly 20% more, putting Basic near $59, Professional near $99, and Organization near $149 per user.

Each paid plan grants a block of email credits upfront (around 30,000/year on Basic, 48,000 on Professional, 72,000 on Organization), plus monthly allotments of mobile-number credits and export credits. Once you exhaust those, overage credits cost about $0.20 each with a 250-credit minimum purchase. For active outbound teams, that combination often pushes the true cost well above the sticker price.

Apollo.io pricing at a glance (2026)

Before the plan-by-plan detail, here is the short version. Apollo charges per seat and then meters your data usage on top. The seat fee unlocks features and a baseline of credits; the credits determine how much prospecting, calling, and exporting you can actually do each month. Two teams on the same plan can pay very different amounts depending on how aggressively they reveal contact data.

• Free: $0, for testing the database and running a couple of sequences.
• Basic: $49/user/month annual, for small teams running email-led outbound.
• Professional: $79/user/month annual, adds the US dialer and unlimited sequences.
• Organization: $119/user/month annual (3+ seats), adds SSO, security, and API access.

All figures below reflect publicly reported 2026 pricing. Apollo changes plan contents and credit allocations periodically, so treat these as a planning baseline and confirm the current numbers on Apollo's pricing page before committing.

What is included in each Apollo.io plan?

Apollo's plans separate database access, sequencing, and calling features across tiers. The Free plan is enough to test the database and run light sequences; the dialer, advanced filters, and meaningful credit volume sit behind the paid tiers. Here is a plain breakdown of what each plan currently includes (verify current details before purchasing):

Plan	Price (annual)	What you get
Free	$0	100 email credits/month, 5 mobile credits/month, 10 export credits/month, 2 active sequences, 250 emails/day cap, Chrome extension. No dialer.
Basic	$49/user/mo	~30,000 email credits/year, 75 mobile credits/month, 1,000 export credits/month, advanced filters (technographic, funding, job postings), buying intent, A/B testing, CRM integrations. No dialer.
Professional	$79/user/mo	~48,000 email credits/year, 100 mobile credits/month, 2,000 export credits/month, built-in US dialer (~4,000 min), unlimited sequences, AI-assisted email writing.
Organization	$119/user/mo (3+ seats)	~72,000 email credits/year, 200 mobile credits/month, 4,000 export credits/month, international dialer, SSO, IP whitelisting, custom reports, API access.

Apollo Free plan: what can you do for $0?

Apollo's Free plan costs nothing and gives you a way to test the database before paying. It includes 100 email credits per month, 5 mobile credits, 10 export credits, two active sequences, a 250-emails-per-day sending cap, and the Chrome extension for pulling contacts off LinkedIn and company sites.

The important context is what changed. In late 2025 Apollo cut the free email-credit allotment from 10,000 to 100 per month, a 99% reduction. That makes the Free plan suitable for evaluating data quality and the sequencing workflow, but not for sustained outbound. If you reveal more than a handful of contacts a day, you will hit the wall quickly and need to upgrade or buy overage credits.

Apollo Basic plan: is $49/user worth it?

Basic is Apollo's entry paid tier at $49/user/month on annual billing, or about $59 monthly. It grants roughly 30,000 email credits per year upfront, 75 mobile credits per month, and 1,000 export credits per month. Functionally, it turns Apollo into a usable prospecting engine: advanced filters (technographic, funding, job postings, revenue), buying-intent topics, A/B testing, unlimited email campaigns, and CRM integrations.

The main gap is calling. The Basic plan does not include the dialer, so if phone outreach is part of your motion you will need Professional. Basic also caps mobile and export credits tightly relative to the email allowance, so list-builders and callers can outrun those buckets well before the year's email credits are gone.

Apollo Professional plan: what does the dialer add?

Professional is $79/user/month annual (about $99 monthly) and is where most multi-touch outbound teams land. It includes roughly 48,000 email credits per year, 100 mobile credits per month, 2,000 export credits per month, and the built-in US dialer with around 4,000 minutes, call recording, and AI call insights. Sequences become unlimited with A/B testing, and you get AI-assisted email writing and unlimited mailbox connections.

The tradeoffs are geographic and structural. The dialer is US and Canada focused, so international calling is limited, and there is no SSO at this tier. For teams that run email plus US-based phone outreach from a single database, Professional is the practical default, with overage budget set aside for mobile and export credits.

Apollo Organization plan: what do larger teams get?

Organization is $119/user/month on annual billing with a three-seat minimum, so the real floor is about $357/month. It raises credits to roughly 72,000 email per year, 200 mobile per month, and 4,000 export per month, and adds an international dialer with VoIP calling alongside the US minutes.

The reason to choose Organization is governance and scale, not just credits. It adds SSO, IP whitelisting, advanced security controls, custom reporting, website visitor identification, and API access for piping data into your own systems. International calling minutes are still capped, and the per-seat commitment is the highest, so this tier suits established revenue teams rather than early-stage outbound.

How does the Apollo credit system work?

Apollo separates your seat fee from the data you consume. Spending happens in three credit types: email credits to reveal verified email addresses, mobile credits to reveal phone numbers, and export credits to push records into a CSV or your CRM. Paid plans grant email credits as a large annual block, while mobile and export credits refresh monthly.

The catch is that the cheaper plans hand you generous email credits but stingy mobile and export allowances. A team that calls prospects or exports lists frequently will burn through mobile and export credits long before the email block runs out. Overages then cost about $0.20 per credit with a 250-credit minimum, so heavy callers and list-builders should price out their expected mobile and export usage, not just seats.

Annual vs monthly billing: how much do you save?

Apollo offers a meaningful discount for committing to an annual contract. Monthly billing runs roughly 20% higher per seat, which is why Basic appears as both $49 (annual) and about $59 (monthly), Professional as $79 versus about $99, and Organization as $119 versus about $149. Over a year, the annual commitment is the cheaper path if you are confident in the plan.

The decision is really about flexibility versus savings. Monthly billing lets you scale seats up and down or cancel without a long lock-in, which matters if your team size or outbound strategy is still in flux. Annual billing rewards stability. If you are still validating whether Apollo's data and dialer fit your motion, paying monthly for a quarter before locking in annual is a reasonable hedge.

What add-ons and hidden costs should you budget for?

The seat price is the floor, not the ceiling. Several line items can push your Apollo bill higher than the plan page suggests, and they are easy to underestimate when you are only comparing headline seat fees.

• Overage credits: about $0.20 each with a 250-credit minimum purchase, applied when you exhaust email, mobile, or export allowances.
• Mobile and export limits: tight on lower tiers, so heavy callers and list-builders hit overages fast.
• Dialer minutes: capped per plan, with international minutes limited even on Organization.
• Add-ons: expanded enrichment and visitor-capture features can carry their own monthly fees.
• Seat minimums: Organization requires at least three seats, raising the effective entry cost.

The practical move is to forecast credit consumption, especially mobile and export, before choosing a plan. For many teams, the credits cost more over a year than the seats do.

What does Apollo.io actually cost for a real team?

The advertised $49 to $119 per seat rarely reflects what active outbound teams pay. Once credit overages, mobile-number reveals, dialer minutes, and optional add-ons stack up, effective spend commonly lands in the $150 to $400 per user per month range for teams running heavy outbound or cold calling. Apollo's late-2025 restructuring also trimmed the free tier sharply, dropping free email credits from 10,000 to 100 per month, which pushes most serious users onto paid plans faster.

• Light prospecting: Free or Basic may be enough if you mostly need email data and a few sequences.
• Multi-channel outbound: Professional, plus overage budget for mobile and export credits.
• Larger teams: Organization for SSO, security controls, and API access, with a three-seat floor.

Budget for the credits, not just the seats. The seat fee buys access; the credits are where real outbound spend accumulates.

What is Apollo.io best at, and where does it stop?

Apollo is fundamentally a sales-engagement and B2B database platform. Its strength is the contact database, intent signals, and email sequences, with a US-focused dialer on higher tiers. That makes it strong for finding contacts and running email-led outbound at volume.

Where Apollo is thinner is true multi-channel outreach beyond email and calls. If your motion depends on reaching prospects on LinkedIn, WhatsApp, Instagram DM, or Telegram from your own accounts, and on managing every reply in one place, Apollo is not built around that. Many teams pair Apollo's data with a separate outreach and inbox layer. If you are weighing that tradeoff, see our Klovis vs Apollo comparison and the broader Apollo alternatives roundup.

How does Apollo pricing compare to a multi-channel outreach CRM like Klovis?

Apollo prices a database plus email and US calling, with cost scaling on data credits. Klovis prices a different shape of product: a multi-channel outreach CRM where you run sequenced campaigns across LinkedIn, email (Gmail, Outlook, IMAP), WhatsApp, Instagram DM, and Telegram from your team's own connected accounts, then manage every reply in one unified inbox.

The practical difference is what you are paying for. With Apollo, more outbound means more credit consumption for data and reveals. With Klovis, messages send from accounts you already own across every channel, and replies land in a single inbox attributed to the right person and deal. The self-updating CRM keeps people, companies, and deals current, while event-driven workflows turn replies and no-responses into booked meetings and pipeline. For pricing details on both sides, compare this guide with our Apollo pricing guide and explore more head-to-heads on the comparisons hub.

Is Apollo.io worth the price?

Apollo is worth it when your bottleneck is finding contacts and running email-led outbound at scale, and when your team can keep credit consumption predictable. The database depth and intent data are genuinely useful, and the entry price is accessible for small teams testing outbound.

It becomes less compelling when your real need is multi-channel reach from your own accounts, a single inbox across every channel, and a CRM that turns replies into pipeline without manual upkeep. In that case, the data savings from Apollo can be offset by stitching together separate tools for sending, inbox, and CRM. Map your motion first: if it is email-and-calls from a database, Apollo fits; if it is genuinely multi-channel with reply management at the center, a unified outreach CRM is the better backbone.

FAQ

How much is Apollo.io per month?

On annual billing, Apollo costs $0 (Free), $49/user (Basic), $79/user (Professional), and $119/user (Organization, three-seat minimum). Monthly billing is roughly 20% higher per seat. Credit overages and add-ons are billed separately, so real spend is often higher.

Does Apollo.io have a free plan?

Yes. Apollo's Free plan is $0 and includes 100 email credits per month, 5 mobile credits, 10 export credits, two active sequences, and a 250-emails-per-day cap. As of late 2025 the free email credits dropped from 10,000 to 100 per month, so it is best for testing rather than ongoing outbound.

Why does Apollo cost more than the advertised price?

Apollo combines a per-seat fee with usage-based credits for email reveals, mobile numbers, and exports. Active teams frequently exhaust mobile and export allowances and pay roughly $0.20 per overage credit (250 minimum). With overages and add-ons, heavy users often spend $150 to $400 per user per month.

What is the cheapest paid Apollo plan?

Basic at $49/user/month on annual billing (about $59 monthly) is the cheapest paid tier. It adds advanced filters, buying intent, A/B testing, and CRM integrations, but does not include the dialer, which starts on Professional.

Is Apollo a good fit for multi-channel outreach?

Apollo centers on a contact database, email sequences, and a US-focused dialer. If your outreach spans LinkedIn, WhatsApp, Instagram DM, and Telegram from your own accounts with replies managed in one inbox, a multi-channel outreach CRM is a closer fit. See our Klovis vs Apollo comparison for the details.